Thaidoweb 2008

Have you ever noticed how visible large corporations are? Take Coca-Cola, Nike and McDonalds. They are everywhere. Just ask anyone what comes to mind when he/she hears the words soft drink, running shoes or quick burgers. More often than not, you’ll hear these brand names immediately.
We’ve been exposed to these companies so much that it’s natural to think of them immediately. We recognize them as experts in their specific industries.
What’s the lesson here? Visibility.
As a small business owner, you MUST [...]