Push vs. Pull Advertising – Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising. Pull advertising is geared to draw visitors to your website when they are actively seeking your product [...]

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams “Notice me!” so insistently, they blend into an muffled chorus. It’s not easy for one to [...]

I hear it often, "advertising in the Yellow Pages directory doesn’t work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims? "It’s not the medium ? it’s the message?and it’s probable the market too!" Blank stares often accompany that opening statement. But [...]

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don’t quite know how to take advantage of it. Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so [...]

Today, I’m honored to announce the release of what is, perhaps, the most informative, shocking, and inspiring Corey Rudl audio recording of all time. For 150 minutes (and 29 seconds) you will be a fly on the wall as the two “GREAT LEGENDS” of Internet marketing and direct marketing — Corey and the outrageous Dan [...]

Today, I’m honored to announce the release of what is, perhaps, the most informative, shocking, and inspiring Corey Rudl audio recording of all time. For 150 minutes (and 29 seconds) you will be a fly on the wall as the two “GREAT LEGENDS” of Internet marketing and direct marketing — Corey and the outrageous Dan [...]

More and more, potential customers are not letting their “fingers do the walking.” To find what they need, they are using their fingers to click at Google, Yahoo! or MSN . If you do not have a website – you are loosing them before you even have a change to tell them about your product [...]