I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really rank web pages based primarily on [...]
In a recent report for a new client, I wrote: “Remember, a visitor’s search doesn’t end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.” Many of us pay attention to the keywords and phrases being used by our [...]
First, you must realize that targeting the right keywords or phrases is the ‘key’ to making any kind of profit from your site. Choosing the ‘right’ keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture. How do you find [...]
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with ===> Inadequate Keyword Research Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing [...]
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results! Unless your website is in the first [...]
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it’s not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns. I take [...]
Open Wordtracker [ http://www.wordtracker.com/ ] and you’ll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: “Target the wrong keywords and all your efforts will be in vain.” Why are keywords so important? And what indeed is a keyword? To an occasional [...]
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales. Sound keyword research is the first step toward successful search engine optimisation campaign. We have to be careful while selecting keywords. It is [...]
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker. For those who have not heard of, Wordtracker it is a Web based service that will help you discover which [...]
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don’t know where to look, you haven’t had time, you need an [...]
