On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google’s updates in the very same way that names are given to hurricanes, and [...]

If you go strictly by the numbers, Yahoo, MSN and Google are the “Big 3″ of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that’s a subject for a different day. The point is, out of all those [...]