Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages. Below are some things you should do to be sure you’re ranked as high as possible. Keywords Go for keyphrases, not single keywords. Unless you want to spend the next 3 months trying [...]
You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet. Suppose you sell widgets. You want to sell more widgets, and the way to do that is [...]
The "Number One" Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: "How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody [...]
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than [...]
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic. That model [...]
Finding Targeted Keyword Phrases Your Competitors Miss Finding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search [...]
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet “chatter”. Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent. Today’s article is on the infamous Title tag. [...]
SEM – Research Measures Success Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to [...]
The number one question among webmasters is “How can I increase the number of visitors to my website?”. There are several ways, but adding content to your site is the most effect method there is. This article explains why and how to do it. Like all webmasters, the reason you created your website in the [...]
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Google PageRank First and foremost, PageRank is part of the algorithm of Google’s ranking in the [...]
