If the headline is what gets them there, then it’s the *proof* that keeps them there. Follow closely… A powerful headline is 10% what you say and 90% what you prove. Headlines can simultaneously create curiosity and skepticism. Until proven otherwise, your headline is an empty promise. It’s important that you fully understand that the [...]

Lets face it; the line from A Field of Dreams isnt the whole truth. Theres more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldnt want to run into). People want to find a place [...]

Lets face it; the line from A Field of Dreams isnt the whole truth. Theres more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldnt want to run into). People want to find a place [...]