Thaidoweb 2008

What’s a gift mean? If you’re like me, you probably focus on the giving and the getting.
But, have you thought of gifts as a medium, a channel, for communication? In a book called The Gift, French anthropologist Marcel Mauss argues that gifts are universally used to create and manage relationships.
For those of us interested in business communication, the idea of managing work relationships with gifts brings several interesting issues to our attention.
The most obvious notion is that in sending gifts, [...]