Measuring and understanding your Website’s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results. By “connecting the dots” between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how well your [...]
The Challenge WebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide “How Much for Just the Spider? Strategic Website Marketing.” Although the approach was relatively new — marketing plan development integrating traditional and online marketing strategies — the general “Internet Marketing” category was crowded and very competitive. Additionally, I [...]
Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for ‘buy hits’, ‘ad blaster’ or ‘email blaster’ and you’ll have an idea how wide those big void promises of getting ‘automatic’ traffic to your website. But it’s not a real traffic… By real traffic I [...]
When it comes to website marketing and promotions, you need to start here… Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will [...]
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end – no cheating now! RULES: There are no trick questions. You cannot ask the audience but I welcome you to ‘Phone a Friend’ (and forward this article onto them!). *Question 1: “What happens if you submit your [...]
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly “optimized”, meaning that it’s body text(the text you see), title and meta tags(the text [...]
Some Internet marketing experts have claimed that the best way to market online is to market offline! What does that mean? Below are a few amazing sales marketing ways to market your website Offline, for online success: 1. Have a bumper sticker printed up with your web site address and other business information. Place it [...]
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist [...]
We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions! Why is it that all of a sudden most of us think that offline marketing is not worth [...]
You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit. You have some marketing ideas, but you don’t want to waste money. How can you avoid [...]
