If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords "advertising copywriter", "copywriter", and "website copywriter". [...]

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep [...]

In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and [...]