It is good that more and more businesses are realizing the importance of SEO (Search Engine Optimization) for reaching more audiences. While optimizing their web designs for search engines, many people ignore the real visitors to their website. When their SEO efforts succeed and they start getting actual visitors, they find out that new visitors [...]
You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site [...]
PageRank (PR) is Google’s way of measuring the quality and relative "importance" of your website to searchers. It’s purpose is to give web surfers an idea of the importance of a website PageRank is measured on a scale of 0 to 10. Your PageRank depends on the amount of web pages that link to yours, [...]
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won’t waste your time and resources pursuing them. Spamming If you’re like me, you’re sick and tired of receiving hundreds of spam messages in your mailbox every morning, and you would not consider buying anything [...]
Website promotion Internet marketing is perhaps the most important part of your Internet sales strategy. Without creativity, your website can get lost among the thousands of options awaiting surfers online. The first step in defining your website promotion Internet marketing plan is to set reachable objectives and make sure you know how to measure their [...]
Did you know that web linkage is responsible for a significant amount of web traffic? Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic. It makes sense. The nature of the World Wide Web encourages serious web surfers to [...]
What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic. While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don’t realize is that these engines do produce traffic, and they often contain [...]
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that [...]
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site [...]
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: Stick to the big names: The two largest directories: Yahoo! (http://www.yahoo.com) and the Open Project Directory (http://www.dmoz.org), and the two largest [...]
