Thaidoweb 2008

Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
? Comprehends keyword weighting, proximity, density and related factors;
? Search term ranking analysis;
? Link popularity building research, management and strategy;
? Online forum and industry newsletter monitoring;
? National SEO conferences;
? HTML and advanced programming [...]

I’ve had several prospects and clients say to me “I want my web site to come up on top in search engines.” And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come [...]

The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site
Step 1 – What is Your Web Site’s Main Theme
This is a Fairly easy step. Most people know the main theme of there Web Site. Some Popular Themes are Health, Golf, Home Based Business, Weight Loss and [...]

Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats!
The robots.txt file is useful in keeping your spiders from accessing parts folders and files in your hosting directory that are totally unrelated to your actual [...]

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
If you are a non-techie like me, you may not have heard of what a “sticky” Web site is (it is the stuff that lures visitors back again and again). But we do know we want that!
Forget getting to the top of the search [...]

1. Simplifying your URL.
To keep your URL as simple as possible, try to exclude
characters such as question marks and ampersands. Search engines
generally use spiders to locate searchable pages on web sites
but they do not index URLs with excessive use of symbols.
Some public search engines and most site and intranet search
engines will index dynamic URLs but others will not. Because it
is difficult to link to these pages, they will be penalized by
engines that use link analysis to improve relevance ranking,
such [...]

Search engines list web pages in order of relevance to a search.
How relevant to a search is the content of your web site?
Content:
One of several factors contributing to relevance to a search is
the content of a web site. If you search the web for say toys,
then it goes without saying that websites at the top of the
search results will be all about toys, more toys and have many
details about toys.
Times have changed:
Websites built a few years ago had less [...]

Is there a language barrier on your Web site? No, I’m not
talking about someone who doesn’t speak English. I’m talking
about the actual communication that goes on between your Web
site visitor and your Web site content. Sometimes the
communication breaks down and your message is not understood.
I’d call that an Internet language barrier.
Take a look at your Web site; are you unwittingly putting up a
language barrier? Here are some “red flags” that you might be
creating a communication breakdown:
1) Your Web site uses [...]

1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.
2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.
3. Allow people to link to your web site’s content. This is a fast way to get hundreds of people linking to your web site.
4. Add to your content [...]

What’s happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we’re building web sites that may dazzle the senses, but don’t really communicate much about our client’s business or products and services!
1. Somehow I don’t think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge [...]