Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind: ? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management; ? Comprehends keyword weighting, proximity, density [...]

I’ve had several prospects and clients say to me “I want my web site to come up on top in search engines.” And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There [...]

The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site Step 1 – What is Your Web Site’s Main Theme This [...]

Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats! [...]

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force. If you are a non-techie like me, you may not have heard of what a “sticky” Web site [...]

1. Simplifying your URL. To keep your URL as simple as possible, try to exclude characters such as question marks and ampersands. Search engines generally use spiders to locate searchable pages on web sites but they do not index URLs with excessive use of symbols. Some public search engines and most site and intranet search [...]

Search engines list web pages in order of relevance to a search. How relevant to a search is the content of your web site? Content: One of several factors contributing to relevance to a search is the content of a web site. If you search the web for say toys, then it goes without saying [...]

Is there a language barrier on your Web site? No, I’m not talking about someone who doesn’t speak English. I’m talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I’d call that an Internet language [...]

1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content. 2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box. 3. Allow [...]

What’s happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck – we’re building web sites that may dazzle the senses, but don’t really communicate much about our client’s business or products and services! 1. Somehow I don’t think anyone has a burning desire to spend [...]