I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your [...]

Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don’t know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in [...]

You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml. 6. Make [...]

You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting. Next time you think Web site–either putting up a new one, or wanting to improve yours for more contacts and sales–use this checklist: 1. Replace [...]

You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a [...]

Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages …or by [...]

Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do [...]

The basic elements of a web site include the content, the appearance, and the mechanics of a site. Mistakes made in any of these areas can have an impact on your sales. You can avoid some of the common errors by learning what they are. The following list points out ten of the more common [...]

Does this scenario ring a bell? You worked hard to get traffic to your web site. You watched your visitor rate climb higher and higher. Congratulations! But wait, your visitors are leaving empty-handed. They are virtually leaving without buying. You may be making some simple mistakes that send your visitors away empty-handed, without buying. Many [...]

Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Draw your specific audience’s attention with compelling headings that include benefits that will solve their [...]