When people think of marketing, they think of ads, logos, brochures, and of course, the latest addition, web sites. These forms of marketing are understandable. People see ads and brochures everyday, may it be in their home or as they go about their work. It is common for people to usually form opinions of the [...]
Make your small business website into an ongoing resource for visitors and an aid in marketing your business, products, services and people by avoiding the “Its done!” trap. Web sites are an Ongoing Part of Business. All too many small business owners build a web site that is considered complete once the final copy is [...]
If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy. For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it [...]
Don’t make a splash! Are you thinking about using a splash page when you create a web site? You would be wise to think again. What is a splash page? Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. [...]
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid: Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to [...]
A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market. How long has it been since you made any changes to your Web site? For many companies, once they put up a Web site, they are done. Yeah, maybe [...]
Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some [...]
When people think of marketing, they think of ads, logos, brochures, and of course, the latest addition, web sites. These forms of marketing are understandable. People see ads and brochures everyday, may it be in their home or as they go about their work. It is common for people to usually form opinions of the [...]
Marketing and communications professionals are constantly looking for creative ways to promote their businesses and organizations. It’s a way of life. Where a normal person sees a refrigerator magnet, a marketing specialist sees a chance at continuous visibility. Where a normal person sees a free postcard, a marketing specialist sees potential publicity for his company’s [...]
Take this Instant Web Test to see how your web site measures up. The solutions to success may be in your answers. Remember, the simplest web sites are often the most successful. 1. Does my Home Page load in eight seconds or less? 2. Is my site interactive and specialized? 3. Is it immediately obvious [...]
