Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can’t see and have never met take a step towards building a [...]
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep [...]
You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting. Next time you think Web site–either putting up a new one, or wanting to improve yours for more contacts and sales–use this checklist: 1. Replace [...]
You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a [...]
Contrary to the beliefs of some, advertising for web and print are very different. Converting print ads for use on the web is very tricky. What has been very successful on paper may have no impact at all on the screen. When I am asked How do I convert my print ads to web? my [...]
Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is “content” and it is decidedly different than web copy. Simply stated, web copy is the copy that is used to sell anything on a web page. So now you say, but that’s [...]
Heres the single most important part of your website: YOUR WEB COPY! And remember: Your website isnt about YOU, its about THEM! Again, it’s NOT about you, it’s about THEM! *Note: May I add, this is an area where most of my clients get stuckIf you find yourself at a total loss when it comes [...]
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written [...]
As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me its important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and [...]
Do you have a strong desire to build a website, yet don’t have a clue where to begin? That was me six years ago. Like you, I desperately wanted to be part of the online community and stake my claim on the world wide web. What have I learned in six years? A lot! It [...]
