Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]

Laser printer turning detective?

Laser printers that can fight crime? Impossible, you say? Now, maybe. But with the speedy development of printers today, the probability of it happening in the future is definitely possible. And would it be nice just sitting at home watching television and having your laser printers do the work for you like processing your important [...]