One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. [...]
Let’s face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. In fact, many of the techniques being touted in them will get you in serious trouble. Wouldn’t you like to build up quality traffic that will stand [...]
This article will cause many companies to stir, but it’s about time someone started speaking against these services. It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. When I first started promoting my site, I used to [...]
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business. Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly [...]
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the [...]
A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only [...]
People often come to me in a state of crisis and say their website isn’t working. Usually they’re in a cold sweat: “Mike, give me some practical things I can do to get more sales from my website!” You want practical advice? Stop treating your website like an object in your business and start treating [...]
You’ve got a blog. And it is going nowhere. You started a blog a couple days ago, a couple weeks ago, a couple years ago and it isn’t doing anything for you. You thought blogging would be a fun way to write about something you’re passionate about as well as make some money along the [...]
You’ve got a blog. And it is going nowhere. You started a blog a couple days ago, a couple weeks ago, a couple years ago and it isn’t doing anything for you. You thought blogging would be a fun way to write about something you’re passionate about as well as make some money along the [...]
