You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet. Suppose you sell widgets. You want to sell more widgets, and the way to do that is [...]

Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you’ll see offers to submit your site to a scadzillion sites for some low nominal fee. Yeah right. It’s enough to make Pinocchio’s nose grow! Because it’s just not true. Basically there are really [...]

This month, we wanted to share some general tips relating to your graphic design that we’ve come up with over the past year: Always include an address on your business card, even if you are operating a small business out of your home – it greatly increases your credibility and makes you look much more [...]

First, here’s the rundown of some of the terminology I’m going to use ? Inbound Links ? Links coming into your site Outbound Links ? Links leaving your site Cross Links ? Links that you have "traded" with another site (ie, they’ve got a link from their site to your and you’ve got a link [...]

When it comes to website marketing and promotions, you need to start here… Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will [...]

This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I [...]

Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as [...]

Today’s article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you [...]

There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue. I did once upon a time until I realised its not so bad after all! I am here to tell you – the time has come to face your [...]

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, lets review what it is and why it is important to know. What is shopping cart abandonment? [...]