Tag: Video Presentation

The Future of Voiceovers: Hold Your Tongue…Possibly Forever

Posted on Jul.03, 2009, under Web Traffic No Comments

“Do we need to cast a voice-over talent for this project?”
That’s a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.
For a radio ad, a fully sung jingle with no voice-over could work best. A TV spot or corporate narration might be most effective using scrolling graphic and text, again without an announcer. But [...]


The Technology May Change, But Human Nature Remains The Same

Posted on Apr.10, 2009, under Web Design No Comments

Let me repeat that..
“The technology may change, but human nature remains the same!”
In this wonderful Internet Age, we are all struggling, and succeeding to different degrees, to keep up with the technology. It’s a never-ending battle. Web Technology! When it’s good, it’s often poorly executed, and when it’s bad- it’s fatal.
Frankly, much of the time, the technology gets in the way of the sales and communication process. Unfortunately, it seems that many people responsible for website design understand the technology [...]