I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of [...]
Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can’t see and have never met take a step towards building a [...]
When it comes to website marketing and promotions, you need to start here… Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will [...]
In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. [...]
For a small business a website can have a massive impact on whether that small business thrives or dies out. There are several very important differences between a website built for a large business and a website built for a small business. Its important that a small business and the website design company who builds [...]
To be successful with your web site, you must stand out from your competition. The competition is tremendous on the Internet. How many web sites are you competing with? How do you make your site stand out from those other web sites? And more importantly, how can you get your prospects to buy from you [...]
For a small business a website can have a massive impact on whether that small business thrives or dies out. There are several very important differences between a website built for a large business and a website built for a small business. Its important that a small business and the website design company who builds [...]
When it comes to selling and communicating on a web page, it is the written word that makes the vital difference between satisfying your viewer or losing her as she clicks through to the next web site. If you are not sure what to write or how to write for an Internet audience, then one [...]
Its amazing how often I hear prospects and even clients complain about ineffective websites done by other webmasters. In very few of these cases is it the webmasters fault…most of the time the client didn’t have a web strategy in place so that they could guarantee their success with the right tools. Usually when they [...]
Okay so you’ve got the best website in the world. You have the deadliest sales letter, your USP (Ultimate Selling Proposition) is great, your inventory is ready, you have used all the right psychological triggers and everything is perfect. Okay… but where are the customers, what next? 1. Go and submit your site to the [...]
