Thaidoweb 2008

User-centered design (UCD) is a project approach that puts the intended users of a site at the centre of its design and development. It does this by talking directly to the user at key points in the project to make sure the site will deliver upon their requirements.
The stages are carried out in an iterative fashion, with the cycle being repeated until the project’s usability objectives have been attained. This makes it critical that the participants in these methods accurately [...]

User-centered Design is not brain surgery. Noted usability specialist Steve Krug
summed it up best in his well-regarded usability bible “Dont Make Me Think!,”
the very title of which says it all as elegantly and eloquently as this website
producer has ever heard it put. Its not such a difficult concept. People
want things to be easy. And that concept is at the very heart of user-centered
design. “Make it easy for me. Dont make me think. Life is hard [...]