Web site design plays a crucial role in converting visitors to customers. Your web site is the first impression people have of you. It is often your first and only contact with your prospective customers. A professional-looking, easy-to-read-and-navigate web site is essential to building trust and making sales. Follow these tips to create a powerful [...]

Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]

Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]