The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really [...]

Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links. These are the two most important [...]

Most of my students are Internet novices and ask many apprehensive questions about how to design a website. They worry about their ability to design an attractive site and are anxiously seeking the quickest and best alternative. After years on the Net, I believe you need to learn how to design your sites yourself, and [...]

Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate. In this article, I would like to describe a way to shorten the amount of time it takes to test your [...]

Everyone knows the web is a cost efficient way to generate leads and increase sales, but do you know how to make it work for you? Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then Martha called from a [...]