Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]

So, you own a small business, sales are down and you’ve come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple. If you were going to court [...]

When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the person in charge of these things (for my niche, usually the owner) and give my pitch. It’s 2006, so you would think [...]

There are many methods of increasing sales and brand awareness online, both expensive and inexpensive. If you are not visible on the web you are potentially losing out on additional sales channels. Do you understand your target audience? One of the most effective and increasingly popular ways of directing sales to your company is by [...]