An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won’t just tell you where the sales are coming from, but will help generate revenue by pointing sales representative [...]
Question 1 Does it help to track visitor behavior on websites through software? Yes is the simple answer. No debate is required but I’ll offer a simple explanation. If you don’t measure, how do you expect to know what to improve? You can guess and hope you get it right, but if you have effective [...]
Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms. Not All Web Forms Are Created Equal Some web forms [...]
The meta tag and the art of redirection There are many occasions when you wish to display your URL in the form yourdomain/display.html but would like, instead, to direct visitors to another URL, say some-other-domain/best-mouse-trap.html. For example, you are promoting an affiliate program with URL your-merchant-URL/sales-page/your-affiliate-code, and you think that the URL is too long, [...]
There are many occasions when you wish to display your URL in the form yourdomain/display.html but would like, instead, to direct visitors to another URL, say some-other-domain/best-mouse-trap.html. For example, you are promoting an affiliate program with URL your-merchant-URL/sales-page/your-affiliate-code, and you think that the URL is too long, or you want to hide the fact that [...]
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. 1. Keep it clean. A busy, cluttered website will drive visitors directly to your competitor. Make sure your site is [...]
It is crucial for every marketer to accurately track his advertising results. In the direct marketing industry, marketers track the responses to their direct mail pieces so that they know which ads work, which headlines are winners and which products sell. For the online marketing world, it is just as important to track your ad [...]
It is crucial for every marketer to accurately track his advertising results. In the direct marketing industry, marketers track the responses to their direct mail pieces so that they know which ads work, which headlines are winners and which products sell. For the online marketing world, it is just as important to track your ad [...]
