More about advertising from BIG Mike McDaniel It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits. Advertise benefits and your advertising will be a success. Take a poll, they don’t care about car dealers, banks or tire stores. All they care about is “What’s in it [...]

If you think it’s simply a case of who will do it for the best price, think again. As with many things we buy there are several important factors to take into account. For a moment let’s compare setting up a website with buying a house. When you are looking for a new house it’s [...]

If you think it’s simply a case of who will do it for the best price, think again. As with many things we buy there are several important factors to take into account. For a moment let’s compare setting up a website with buying a house. When you are looking for a new house it’s [...]

My boss found a nifty little software program on line the other day that had to do with search engine optimization. In fact, it looked so nifty that he wanted to buy it provided he got an answer to one, nagging little question that was bothering him. And he wanted an answer — NOW. That’s [...]