Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]
How much money have you spent in Advertising, Promotion & Marketing? If you’re like most people you’ve probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year… Ouch! We all know that in order to succeed in business, we all have to [...]
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or [...]
After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service? How to create a brand? How to recruit people? How & where to advertise? etc Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each [...]
