A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business. Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly [...]

What is the Google Algorithm? An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you’re looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The [...]

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to [...]

If someone doesn’t know you personally, will they trust you enough to do business with you just by visiting your web site? Most people view organizations – and web sites – they don’t know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they [...]

If someone doesn’t know you personally, will they trust you enough to do business with you just by visiting your web site? Most people view organizations – and web sites – they don’t know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they [...]

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on. Unfortunately the Internet attracts some people who are dishonest and prey upon unsuspecting people to make quick money for [...]

My boss found a nifty little software program on line the other day that had to do with search engine optimization. In fact, it looked so nifty that he wanted to buy it provided he got an answer to one, nagging little question that was bothering him. And he wanted an answer — NOW. That’s [...]

Over 40% of Internet users believe that only half the information on the web is accurate. Government websites are trusted by over 70% of people while fewer than 10% find pages posted by individuals to be credible. These are results from a survey carried out by the Center for the Digital Future of the Annenberg [...]

1) They don’t have their own domain. If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no! So why would you waste your time and energy building a reputable web site design firm, under somebody else’s domain? [...]

One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a [...]