Tag: Target Audience
Media Savvy – How To Manage Your Time To Gain The Best Media Coverage
Posted on Jul.16, 2009, under Web Traffic No Comments
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say “No Comment” and miss an [...]
Online vs. Offline Advertising
Posted on Jul.15, 2009, under Web Traffic No Comments
Let’s face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes… Majority of these emails are free and very quality.
Advertising and marketing online and offline has at least one thing in common – you have to know your target audience. Market segmentation is [...]
5 Points to Remember While Placing or Accepting a Link Exchange Request
Posted on Jul.12, 2009, under Web Traffic No Comments
All we webmasters know the importance and procedure to exchange links. We are on the job all the time. There are some very important points that we overlook or are ignorant about, which affect our ranking in a big way. When we are working hard, we might as well be doing it in the right direction.
The first important factor- I will start with a problem everyone can relate to. That we have to keep going back to all the sites [...]
Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors
Posted on Jul.10, 2009, under Web Traffic No Comments
Contests and Sweepstakes.
They are web advertising magnets that draw huge numbers of visitors to your website.
This is because people love to win things for free.
Holding a contest or sweepstakes can draw a lot of traffic to your Web site.
You can announce your site to hundreds of Web sites that list free contests and sweepstakes.
Send out a press releases about your contest or sweepstakes.
Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future [...]
Website Promotion: 10 Insiders? Secret For Writing Profitable Ads
Posted on Jul.10, 2009, under Web Traffic No Comments
Do what I did. Learn these 10 insiders’ ad writing website promotion "secrets", and explode your website traffics and sales:
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s benefits and features. Begin your ad [...]
Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 – 2002)
Posted on Jul.07, 2009, under Web Traffic No Comments
The Challenge
WebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide “How Much for Just the Spider? Strategic Website Marketing.” Although the approach was relatively new — marketing plan development integrating traditional and online marketing strategies — the general “Internet Marketing” category was crowded and very competitive. Additionally, I had much offline marketing experience, but zero online credibility.
My initial challenges when launching the Website were:
1.) to gain online credibility and
2.) to be heard in a [...]
Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales
Posted on Jul.07, 2009, under Web Traffic No Comments
Do you want to pump up sales at your website?
If you answer, yes, today is your lucky day.
Below are web site marketing, 10 volcanic ways to erupt your sales starting now?
1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.
2. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks [...]
More Cheap Tricks for Promoting Your Business
Posted on Jul.05, 2009, under Web Traffic No Comments
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful.
There’s nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that.
1. Submit an [...]
10 Tips For Writing A Profit Producing Ad
Posted on Jun.29, 2009, under Web Traffic No Comments
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as [...]
The Sure-Fire Ways To Attract New Customers Now
Posted on Jun.24, 2009, under Web Traffic No Comments
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your advertisement somewhere on the product. Allow other people to give away the information product to attract even more customers. 2. Offer Free Consulting Via E-mail Allow potential customers to ask you specific questions relating to the subject of your business. Giving away [...]
