The conversion rate describes the percentage of visitors taking action on a website. Usually this action will be making a purchase; but conversion rates can and should be calculated for any action item on a website, e.g. subscribing to a newsletter or filling out an inquiry form. Conversion science is a hot trend in Internet [...]

There are hundreds of articles and thousands of tips on how to make a website successful. True, websites vary greatly in content, style, focus and n-number of other aspects. Consequently, there can not be one great formula or key success factor. However, if we closely look into successful web-sites – a few features stand out, [...]

An interesting eCommerce success factor that isn’t precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer’s job is to consume. That’s why you’re in business. Think in terms of providing [...]

Interoperability is one of the main promises of Web services. Web services are designed to be independent of the underlying operating system and programming language. In this article we will address some basic web services interoperability issues that are useful for developers. We will focus on the two most popular platforms – Java and Microsoft [...]

Interoperability is one of the main promises of Web services. Web services are designed to be independent of the underlying operating system and programming language. In this article we will address some basic web services interoperability issues that are useful for developers. We will focus on the two most popular platforms – Java and Microsoft [...]