So we gather in all the relevant information we can possibly find, and include it in all the right places, taking great care in linking our pages properly, optimise each page in turn with a list of ‘keywords’ – and making sure that the most relevant keywords are reflected in each pages ‘title tags’.. After [...]

This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number four. The Reciprocal Link The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of [...]

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don’t come cheap. When was the last time you heard an advertising salesman say: “If you’re [...]