Thaidoweb 2008

With the web today you “sorta haveta” have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google? alone, how are your visitors and potential customers going to find you? Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. etc.. But Link Popularity is an ever growing statistic in how the Search Engines [...]

In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic – Google Page Rank – and ask a similar question – is it that important?
First a quick overview as to what the Google Page Rank actually is…
Google Page Rank (or PR as it is often referred to as) is simply an indication of the number [...]

Some “experts” say they don’t exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. We sub-consciously create little white blocks exactly 468×60 pixels in size that neatly fit over banners so that we no longer see them and NEVER click on them. Of course these same experts will then tell you what, of course, you SHOULD be using. Their product. Naturally some marketing techniques work better than others. But that doesn’t mean the [...]

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, “bomb”. In addition, there are three important angles to consider when writing business advertisements.
Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is not much different than writing an essay, with the exception of a literary work. Here are [...]

In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it’s a known fact that the layout or “eye candy” as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it’s a known fact that [...]

Let’s face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like.
It is safe to say that most designers spend most of their time building their sites on a given platform. Those with the highest standards should, upon completion, take a look at their creation in different browsers and different platforms.
Sure, you could see how it looks in Window 98 with Internet Explorer and let that be [...]

Website owners who have passed the initiation rite of getting traffic come face to face with another problem. Why don’t people buy from their website and what they can do about it?
1. They don’t feel safe
Give your visitors a feeling of safety by telling them about your secure ordering process, your privacy policy and how jealously you protect their email address, and your refund and contact information.
2. Lack of a professional look
Think about the professionals you know. Start from yourself [...]

Your web hosting provider should offer you “Usage Statistics”
or “Web Stats” with your account. These statistics are an
invaluable resource when it comes to gauging if all of your
marketing efforts are paying off in visitors to your website. A
good statistics program will offer you the following information:
* Number of unique user sessions – This is s a measurement of
one person’s time and activity on your site and the most
accurate way to gauge how many times your site has been [...]

When you visit a web site an entry is made into a file exposing
just about everything you can imagine. Your TCP/IP address is
recorded, as is your browser type, JavaScript version and
monitor resolution. Even the URL of where you came from is
recorded in these log files!
No, this is not some insidious plan of Orwellian proportions aka
1984. In spite of what the newspapers would have you believe,
this information is not being maintained in some East German,
cold war style database. The purpose is [...]

So many statistics are available on a site that it can be
bewildering and confusing to work out what to measure, what each
statistic means and what to do with the data you have.
As Disraeli said, there are lies, damned lies and statistics.
Here we look at useful statistics to use, and how to analyse
your traffic reports most effectively:
User Journeys User journeys is one of the most useful
reports about your site. Here you can track every individual
site user and see which pages they [...]