With the web today you “sorta haveta” have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google? alone, how are your visitors and potential customers going to find you? Now, there are numerous ways in which a Search Engine [...]
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic – Google Page Rank – and ask a similar question – is it that important? First a quick overview as [...]
Some “experts” say they don’t exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. We sub-consciously create little white blocks exactly 468×60 pixels in size that neatly fit over banners so that we no longer see them and NEVER click on them. Of course these same experts will [...]
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, “bomb”. In addition, there are three important angles to consider when writing business advertisements. Choosing the angle of your advertising may vary [...]
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it’s a known fact that the layout or “eye candy” as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. In [...]
Let’s face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. It is safe to say that most designers spend most of their time building their sites on a given platform. Those with the highest standards should, upon completion, take a [...]
Website owners who have passed the initiation rite of getting traffic come face to face with another problem. Why don’t people buy from their website and what they can do about it? 1. They don’t feel safe Give your visitors a feeling of safety by telling them about your secure ordering process, your privacy policy [...]
Your web hosting provider should offer you “Usage Statistics” or “Web Stats” with your account. These statistics are an invaluable resource when it comes to gauging if all of your marketing efforts are paying off in visitors to your website. A good statistics program will offer you the following information: * Number of unique user [...]
When you visit a web site an entry is made into a file exposing just about everything you can imagine. Your TCP/IP address is recorded, as is your browser type, JavaScript version and monitor resolution. Even the URL of where you came from is recorded in these log files! No, this is not some insidious [...]
So many statistics are available on a site that it can be bewildering and confusing to work out what to measure, what each statistic means and what to do with the data you have. As Disraeli said, there are lies, damned lies and statistics. Here we look at useful statistics to use, and how to [...]
