Thaidoweb 2008

Getting Honest With The Search Engines
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn’t, and what will get you in trouble.
Search Engine*:
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Algorithm*:
A formula or set of steps for solving a particular problem.
Frankly, no one can predict [...]

A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.
One of the primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, what’s there and what’s not there, including what’s in the unseen [...]

If you have a link directory on a website, how do you stop link theft by sites that don’t link back, or trick you into thinking they do?
Whether link theft is anything to get concerned about depends on how many links your website has, the quality of those links (Google Page Rank) and how many of those links you lose. Search Engine Ranking is certainly something that’s becoming more dependent upon the links to your website.
You might be forgiven for [...]

The importance of keywords
Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.
For example if your site is about shoes you may have lots of different types of shoes.
Your index page should have a menu leading into each of the different categories of shoes.
You might have [...]

SEO’s Relationship With Website Architecture
Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience [...]

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
For instance, one search engine report states that 1.3 million visitors per month search for the term “Best Buy.” This same report states that the term “electronics” is searched for by 1.1 visitors [...]

Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.
Think Like A Searcher – Study Your Target Audience
Really look at the audience you want to bring to your website. Are there terms you might [...]

We were recently faced with a decision: either to let a program that took us one year to code die, simply because we do not have enough time to maintain it, or make it open source.
Open source looked like a good idea for while, but there was one problem. We wanted to keep the software under our control and to be able to make money selling it later. And let us just be honest and admit it: we wanted monopoly [...]

Using “Title Tags” for your web links & images is an arsenal many companies fail to utilize. These tags will help search engines to navigate through your information.
In the last topic we talked about Meta Tags within your web site source code. We also discussed how important it is to use the same words in your content that you included within your meta tags.
Another tip for your to complete your web page optimization is to include title tags for your [...]

The Secret Behind the Internet
Last week’s issue of “Getting Results” was largely theoretical
and abstract. This week I hope to offer you some real-world
advice that you can put to use straight away tohelp you gain
better search engine rankingsand grow your online contact base
without software, spam, or any dirty tricks.
Before We
Begin
I’m going to be discussing something called PageRank. (Click that link to find out what
it is.) You can check the PageRank for any website by
downloading the Google Toolbar.
OK, now [...]