I like my software simple. If it’s too complex or difficult to figure out, I don’t use it. For example, I have tried a lot of different programs for creating my web pages. These include: Namo Webeditor Microsoft Frontpage Dreamweaver NetObjects Fusion Hotdog Pro CoffeeCup HTML Editor and a variety of other commercial, shareware and [...]

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is [...]

Countdown to Armageddon – at least you’d think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you’ve some sites which don’t even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that’ll [...]

How To Choose Your Website Colors

Color is often overlooked in the business of optimizing websites for better returns on investments. Website sales can be greatly affected by simply changing its colors. Ever come across a website that uses some funky combination of print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on [...]

Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. 1) The psychological effect of colors, 2) The effect on the readability of your site, and 3) [...]

Choose & Use the Best Colors

The Psychology of Color Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. 1) The psychological effect of colors, 2) The effect on the readability of [...]

E-commerce web site development is all the rage in these days of the Internet boom, even after the big days of dot.com busts. The dream of making it huge in a short time may be over but the reliability the ecommerce provides is still quite remarkable. For an online economy that is constantly rising, using [...]

A Website’s Visual Presence

What is the visual presence of a website? Do you get the feeling you are in a discount store or in a stylized, up-scale boutique? Do you see sophistication and elegance? Or, to the contrary, do you see a warehouse sort of look? Simplicity doesnt have to look cheap and low-class. In fact, simplicity can [...]

The Whole Package: Brains & Beauty

Staying one step ahead of the competition leaves little room for error, especially when you only have three-to-five seconds to convince customers yours is the right product or service to buy. When it comes to their three-to-five seconds of face time on the Internet, countless businesses have fallen victim to the lure of pretty light-and-sound [...]