I hear it often, "advertising in the Yellow Pages directory doesn’t work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims? "It’s not the medium ? it’s the message?and it’s probable the market too!" Blank stares often accompany that opening statement. But [...]

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing [...]

For years, I smugly prided myself as a non-fax machine person. I felt it beneath my dignity to own such a technical contraption. The quill is more my style than a computer but, being practical, I reluctantly use a computer, casting wistful glances at the dust gathering on my quill. Unfortunately, in the world in [...]