Web Designer in Portstewart Having a well designed web site will not only be beneficial to your business in today's electronic world but will also help you save money. In order for your business to flourish, you need to grab hold of every marketing opportunity available. Having studied the local market of Web Design in [...]
Don’t put the cart before the horse. You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs. Affordable Small Business SEO Affordable small business SEO not only uses [...]
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of [...]
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic – Google Page Rank – and ask a similar question – is it that important? First a quick overview as [...]
Admittedly, I have not seen your advertising flyer. Then again, I probably don’t have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your [...]
If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. [...]
I am ranked #1 for that silly phrase at Google. So What? Here’s a secret. You can be ranked #1 at Google for the phrase “Waterfall Watches” if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number [...]
If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who [...]
Many of you will remember the line from the movie Field of Dreams, “If you build it, they will come.” Many businesses apply this methodology to their business model. I can’t tell you how many times I’ve come across this misnomer in dealing with hosting and web design customers. They figure, “I’ve got a website [...]
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, “bomb”. In addition, there are three important angles to consider when writing business advertisements. Choosing the angle of your advertising may vary [...]
