Thaidoweb 2008

Don’t put the cart before the horse.
You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.
Affordable Small Business SEO
Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business [...]

Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.
The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.
Many extremely successful businesses today started [...]

In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic – Google Page Rank – and ask a similar question – is it that important?
First a quick overview as to what the Google Page Rank actually is…
Google Page Rank (or PR as it is often referred to as) is simply an indication of the number [...]

Admittedly, I have not seen your advertising flyer. Then again, I probably don’t have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer – and your marketing in general – will be stronger for it.
Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)
Remember, your flyer [...]

If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. You should also include your web address as most of today’s consumers expect you to have one.
But what if you’re not a retailer or you [...]

I am ranked #1 for that silly phrase at Google. So What?
Here’s a secret. You can be ranked #1 at Google for the phrase “Waterfall Watches” if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number one in Google for the phrase in 2005. On another of my sites I rank #1 for the phrase “Screeching Camels” by simply putting it on [...]

If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. She or he will also probably stress how inexpensive radio advertising is vs. TV or even newspaper ads.
Yes, radio [...]

Many of you will remember the line from the movie Field of Dreams, “If you build it, they will come.” Many businesses apply this methodology to their business model. I can’t tell you how many times I’ve come across this misnomer in dealing with hosting and web design customers. They figure, “I’ve got a website now. The customers will start to buy my stuff. I can wait for the orders to start coming in.” A few months later they call [...]

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, “bomb”. In addition, there are three important angles to consider when writing business advertisements.
Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is not much different than writing an essay, with the exception of a literary work. Here are [...]

Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.
The trick is to get people to remember your name when they look in the book. That’s advertising’s job. If you stress what’s in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or [...]