Thaidoweb 2008

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that – next time – your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.
Response vs. Results
It’s important to understand the difference between response rate and results. [...]

Stealing company information used to be the specialty of spies and conspirators. It was something that only happened to the most powerful of corporations and branches of government.
Nowadays, stealing data is commonplace and anyone can become a victim at any time. The person standing in line behind you might be running a profitable side business stealing other peoples?? sensitive data. The reality is, however, that ??inside?? jobs are the most common when discussing business data theft.
Instead of looking through the [...]

So you’ve decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you’re not sure what should be in the ad.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order [...]

Microsoft-Outlook is a pretty amazing program. So much more than simply an e-mail client, it provides a task list, a powerful calendar with recurring scheduling capabilities, wonderful electronic sticky notes, mail-merge capability with MS-Word support and so much more.
The problem is, it is a little stingy with its data and doesn’t like to share it with any of your employees unless you’re willing to invest in the expense and headaches involved with running a Microsoft Exchange Server.
Wouldn’t it be nice [...]

Buying accounting software is a major investment. It’s an important decision and you need to be sure of all the facts before you buy.
You certainly wouldn’t want to get accounting software and then find a few months later that the software can’t handle your growing business.
You also don’t want to be fooled into buying low priced software and then finding out that you have to make multiple upgrades to get it to the level you need to effectively run your [...]

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach.
Advertising co-ops are nothing new. Usually they are a “perk” offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers [...]

Have you ever spent a small fortune on advertising that generated disappointment rather than sales?
Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.
Whether you run ads in your local newspaper, your industry’s top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.
If your ads [...]

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you’re like many entrepreneurs I speak with, you probably don’t.
All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?
Creating a web site without a marketing [...]

You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don’t have to worry about location… or do you??!! Location is everything! Let’s take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with [...]

Are you a whiz at calculating financial information? Not the easy personal stuff, like figuring out your monthly mortgage based on a fixed interest rate for x number of years, or how much money you have available each month after all your bills are paid. (You can probably use your fingers to figure that one out!)
But the hard stuff, you know, the things you need to know when you’re running a small business. Things like company and stock valuation, loan [...]