The small business owner who proudly claims he doesn’t need a website, because he doesn’t sell anything online and his “word of mouth” customer pipeline works just fine, is misinformed at best or ignorant, at worst. Why doesn’t he just tell you to come back in a year for the court-ordered liquidation auction? Hindsight will [...]

If you are any kind of small business or home operated business, online presence is essential. Majority of web site visitors are from the English speaking population due to the high levels of internet penetration in that category, online presence for all small enterprises cannot be overemphasized. The research data in the US about online [...]

Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that is specific to their business, product, service, name, etc. and… another site that is an educational site specific to the benefits of their service or product. So JoesBaitShop.com [...]

SEARCHING FOR JEWELS OF KNOWLEDGE As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be [...]

If you are a small business owner, chances are, you will not have a staff available to turn out marketing strategies to make you a household name. Because of this, you need all the help you can get to compete, even on a small level. You may ask yourself, “Is it even possible? How can [...]

Let me explain. “Something is better than nothing.” That’s a statement I hear often from small business owners when they talk about websites. It’s simply not true. Here are some questions to consider before you jump in and hand over your hard-earned cash to a graphic designer, web designer or copywriter, just “to have a [...]

If you are a small business owner, chances are, you will not have a staff available to turn out marketing strategies to make you a household name. Because of this, you need all the help you can get to compete, even on a small level. You may ask yourself, “Is it even possible? How can [...]

The best way to explain this is by comparing it to a real-life (brick & mortar) situation. Picture a web hosting company as the owner of a shopping mall. The shopping mall owner invested a lot of money on hiring architects, constructors, engineers, etc. to build it. Now all the stores on it are empty [...]