Tag: Skill Sets

How to Manage SEO

Posted on Jul.17, 2009, under Web Traffic No Comments

Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
? Comprehends keyword weighting, proximity, density and related factors;
? Search term ranking analysis;
? Link popularity building research, management and strategy;
? Online forum and industry newsletter monitoring;
? National SEO conferences;
? HTML and advanced programming [...]


Why is Search Engine Optimisation Expensive?

Posted on Jul.11, 2009, under Web Traffic No Comments

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client’s point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client’s needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of [...]


Use Creative Tools for Effective Website Redesigns

Posted on Feb.27, 2009, under Web Design No Comments

Redesigning your website to take advantage of new opportunities and solve problems can be challenging. Different political groups jockey for position and new ideas get shouted down or lost due to employee popularity or ranking. A technique that can strip away these human factors can make a big difference when planning and strategizing.
In the late 60s Tony Buzan developed a technique he called Mind Mapping to make use of the latest in brain research. His goal was [...]


Is Your Web Designer Unknowingly Harming Your Business?

Posted on Feb.14, 2009, under Web Design No Comments

Why? How? Because they’re involved in software development. And before you start wondering what I’m talking about, I’d like to remind you that your web site (although cool) is nothing more than a software program running on a computer. And ever since people started writing software there have been very well defined roles and skill sets.
Now don’t worry, I’m not going to bore you with roles and skills definitions for software development, however I am going to make it easy [...]


Web Page Design Companies

Posted on Jan.21, 2009, under Web Design No Comments

Web page design companies are generally have the required skill sets and experience for creating Web sites. They design new, customized Web sites as well as change or redesign existing sites for their customers. Web design companies use technologies like Flash, JavaScript, and DHTML to create professional Web sites. Often, Web design companies are also experts in marketing and promoting the Web sites. In short, they follow Web standards to create easy accessibility, usability, and search engine visibility.
Before approaching [...]


Open Source and Offshore Development

Posted on Dec.27, 2008, under Web Design No Comments

In combining Open Source software and offshore development, high quality, cost effective software is more easily obtainable. In fact, I suggest Open Source should always be a part of any outsourced software development, but that is a different topic. The focus of this article is how Open Source provides a foundation of trust and confidence when using and/or providing offshore software development services.
When purchasing software development services, many people make the mistake of assuming that the only reason [...]