1. Vary the keywords in your link ‘anchor’ text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly [...]

The Challenge WebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide “How Much for Just the Spider? Strategic Website Marketing.” Although the approach was relatively new — marketing plan development integrating traditional and online marketing strategies — the general “Internet Marketing” category was crowded and very competitive. Additionally, I [...]

What is Search Engine Optimization? Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for [...]

First, here’s the rundown of some of the terminology I’m going to use ? Inbound Links ? Links coming into your site Outbound Links ? Links leaving your site Cross Links ? Links that you have "traded" with another site (ie, they’ve got a link from their site to your and you’ve got a link [...]

The front page of your website should accomplish a couple of things. First, it needs to be able to quickly grab a visitor’s interest. Second, it needs to be set up so that search engines can easily and properly index it. I generally have clients come up with about twenty keywords that they want search [...]

The front page of your website should accomplish a couple of things. First, it needs to be able to quickly grab a visitor’s interest. Second, it needs to be set up so that search engines can easily and properly index it. I generally have clients come up with about twenty keywords that they want search [...]