If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy. For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it [...]

The solution lies in creating a Database driven website, through which web pages are created dynamically which further gives a web site visitor an up-to-dated view of information stored in the database. When the information in the database is updated, site visitors will immediately see the changes that have been made. There are many sites, [...]

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on. Unfortunately the Internet attracts some people who are dishonest and prey upon unsuspecting people to make quick money for [...]

When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often No. The first mistake most companies make when filling their website with content is overlooking who theyre writing for. The most common group they [...]

The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase ones presence and dominance on the World Wide Web. You may ask why this [...]

1. Who needs an artists website? Not everyone! If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you. In fact, it might actually work against you some galleries may not like the perceived threat of you showing your work independently on the internet. Better [...]

Whats the most important thing about your website? The fact that its YOURS! Everyone has their own unique personality, their own style. Your website is the perfect place to showcase that! As I said before, it needs what I call “SOUL”. Be creative, be honest, be YOU! Think about what you have to say to [...]

The truth is how you present your website will determine how customers view you and your product. This can directly translate into how effective your website actually is and whether or not you get alot of sales or just a few. Think of it this way. Whenever you go into a store you usually always [...]

Every company needs a website where customers stick around for a while. After all, studies show that the longer a customer stays on your web site, the more likely they will buy your product or call you. This article will give you great advice on how to build a site that attracts customers and gets [...]

I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a student who really wanted to update his web site [...]