Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]

Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]