The SKINNY on Newspapers Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises. Think [...]

When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You’ll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers. I’ve [...]

Have you ever visited a website that was so bad that you felt like it was sucking the life out of you? Sure you have, we all have. We all know what a poorly designed website looks like. And the sad thing is, internet surfers will more often than not judge your company by your [...]

Some of the most well known websites out there decorate for every holiday. These websites don’t need to change their designs at all because they are functional, there is a steady flow of traffic, and there is not any reason to believe that they will not be just as popular tomorrow. Websites like Google and [...]

We spend many hours laboring over our websites, changing this and that. But are we accomplishing our goal of increasing sales? Think about how much time and money you have spent driving traffic to your website. Have your sales increased? On average a whopping 98% of your site visitors are leaving your site without becoming [...]

Can we take this whole internet thing one step further and host our site ourselves on our own PC? Well, the basic answer is no! If you need to get a site live quickly or cheaply, it can be nearly impossible to do it yourself. Outsourcing these tasks to professional web host prividers that will [...]