Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]
Logos are difficult to design – if you don’t think they are, then the chances are that you have a bad one. Every website needs a logo, and you should lavish a lot of time and attention on yours. Your Logo is Your Face When visitors happen across a website that they haven’t seen before, [...]
More enlightened businesses recognise that accessibility is a huge commercial ROI opportunity rather than a regulatory straightjacket. Disability comes in all kinds of shapes and forms. The market in the UK alone is worth billions of pounds per year. There are 8.6 million registered disabled people in the UK which amounts to 14% of the [...]
What would you feel when someone shouted at you? Of course, you would get angry. It makes you feel like burning all over and your blood boiling when you hear someone yelling at you. Nobody wants to be shouted at, may it be in person or on the telephone. If you are thinking that you [...]
For corporate communicators brought up on printed publications, the immediacy of on-line communications is a breath of fresh air. But just as we have had to adopt our writing style for the net, we should also be thinking differently about how we take and edit photographs. Why? Internet and intranet images are used very small [...]
Favorite icon appears to the left of your link in either address bar or in favorites menu of your browser. It gives your website more personality, better visibility in favorites menu and is easy to create. You’ll need: Image editor software Icon Editor Software. If you need icon editor, I recommend you PixelToolbox, which you [...]
Colin Wheildon, in his book “Type & Layout” waxes on about this or that font in body text. The findings of his research, however, are decisive. “Body type must be set in serif type if the designer [website owner] intends it to be read and understood. More than five times as many readers are likely [...]
Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field dont always share. Heres a short list of elements of graphic design that you can use today. [...]
By following feng shui guidelines and techniques, you can build and design a business website that is not only visually attractive but also attractive to wealth and prosperity. The elements that are part of a business website are somehow equivalent to the objects distributed through a working space since the website is the electronic version [...]
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art though digital and graphic art already borders in commercial arts, theres no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have [...]
