Thaidoweb 2008

One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag [...]

Do you depend on free search engine traffic for your livelihood?
I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
This afternoon I had a shock. I discovered my main web site was dropped from Yahoo! Not one page could [...]

Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types of searchers: information seekers and buyers.
Information Seekers
If personalized search is to work for the information seekers, then instead of lots of targeted marketing, the [...]

In-bound links from other web sites to yours provide two avenues to success for your site.
First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-bound links can help boost a page into the “top 10″ of a search engine’s search results page (SERP).
In addition to the search engine ranking benefits provided by in-bound links, they are [...]

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it’s SERP’s.
Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part course looks at the kinds of links Google values when “rating” your website in the SERP’s. Each type of link discussed is important to your overall [...]

You probably do this already – complete regular searches in Google for your key phrases and see how high you rank. It’s well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all [...]

If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google’s algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP’s, in the short term at least. So does this mean google favours established sites over new ones?
Broad keywords appear nigh on impossible to [...]

In a recent study looking at the “descriptions” of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.
If you take your top key word search engine placement within Google and look at your website’s description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 – Search for your top key word in Google (usually the first key phrase within your title tag).
2 [...]

Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper [...]

Website Optimisation
Website Optimisation is a technique of balancing the
overall theme and content of your web site,
Why would you design the “Home page” of your website for
“toothpaste products” only to optimise the rest of the web site
with expert tutorials in “playing poker”?
Every websites success is determined by several factors, having
a balanced related theme throughout your website will determine
where in the SERP`s (Search Engine Ranking Pages) your website
wiil appear, this is still only a partial chapter to the
story.
Balancing Website Content
As with Web [...]