Don’t put the cart before the horse. You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs. Affordable Small Business SEO Affordable small business SEO not only uses [...]

Don’t share this with people of a nervous disposition because I really can’t restrain myself any longer. Picture the scene if you will… [A conversation last week though it could be this week or the next - it happens all the time...] Anon: “We want lots of people to find our website but it doesn’t [...]

There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners, however, a few particular operators can be especially useful. Operators can be used to locate potential link partners, evaluate [...]

Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world. It’s fairly easy to set up shop and sell almost anything from bananas to banana boats on the Internet. Browse through the shopping section of Google (Froogle) [...]

This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will [...]

The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR. When [...]

Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index! With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do [...]

Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless [...]

Getting Honest With The Search Engines I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn’t, and what will get you in trouble. Search Engine*: A program that searches documents for [...]

If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty). I’m sure you’re probably thinking: “prove it”. If that’s what you’re [...]