About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now? Submit your [...]

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density. Meta Tags Meta tags are html code blocks that "tell" a search [...]

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client’s point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense. Typically, a call for SEO comes after the website is already up and running. The [...]

Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can’t see and have never met take a step towards building a [...]

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Part 1: Content When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are [...]

No matter what you’re marketing or promoting, if your Ad doesn’t stand out, no one will notice and read it. If it stands out, it will get attention and you’ll generate sales. What are the tricks to make an Ad stand out? Let me reveal some of these free online advertising secrets to you: 1. [...]

Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool. If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips [...]

In this article, I will teach you the basics about Meta Tags and their functions. Learning how to create Meta Tags is essential for your companies web site ranking. What Are Meta Tags? Meta Tags are a series of sentences created by either you or your web designer in order to let the search engine [...]

Coming at the web from the perspective of a writer, it can be easy to despair. You might be used to writing for all sorts of media: newspapers, magazines, books, or even radio, film or television. The web, though, is different enough to what’s come before that it demands you sit up, pay attention, and [...]

Reading in a browser is different than from paper Writing text for online reading is different than composing an article for a printed magazine. One assumption is that visitors are jumpier than readers. Subtitles, shorter sentences and paragraphs are key-elements in formatting online text to best effect. The visitors interest needs to be captured before [...]