Thaidoweb 2008

Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs’ major search engines. And, in my opinion, they are all frauds. Strategy is defined as a long-term plan. So, if these search engine specialists have the ideal strategy, why do [...]

A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.
However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have [...]

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 – 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
Tens of thousands of web sites compete to achieve top ranking for their chosen [...]

Niche markets and mini sites are taking lately by storm the Internet marketing field. But despite of all kinds of free information you receive, there still plenty of tips couple of Netpreneurs “forget” to tell you about.
Now don’t get me wrong, I would not go here into deeply analyses of niche marketing and mini sites strategies. The subject is too big to discuss it in one single article. Rather than this, I will try to outline couple of things which [...]

Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.
So, you finesse your site, schmooze the algorithm du jour and [...]

What’s the difference?
For those who aren’t quite clear what the term “natural” or “organic” search engine-listing means, they describe the “editorial” search results on any particular engine. These results are professed to be non-biased – meaning that the engine will not accept money to influence the rankings of any individual sites. This is quite different than the paid advertising (Pay Per Click) that appears in the “sponsored” or “featured” results, in which higher positions are awarded to the companies willing [...]

Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn’t do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After [...]

Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.
When creating or updating a commercial website, the reason [...]

It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html
In that article, I suggested to Microsoft as they [...]

Many of us who build websites get in the habit of using the Overture “Keyword Suggestion Tool” to do keyword research. It’s convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.
1. Singular and plural forms are lumped together. I once optimized a site for “mountain hiking” based on the search traffic indicated by Overture. I later discovered that over half of that traffic [...]