Q. Can you tell me the benefits of publishing an online quiz versus a printed one? A. Well, the first benefit of publishing an online quiz that comes to mind is the fact that it’s an outstanding way to drive traffic to your web site. People love quizzes and they take ones that are printed [...]
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index! With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do [...]
Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN. For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to [...]
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox. [...]
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn’t do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page [...]
Creating a new website is only the first stage in what is a long, arduous process to internet success. Millions of new websites, many of them intended to be commercial, are created every year and then????nothing happens. No, or very few, visitors come to the site. But what can seem worse, not even the search [...]
Search Engine Optimization popularly known as SEO. SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines. What is Search Engine? A Search Engine is the one which keeps a data base of the websites with good content or dedicated to the search and [...]
Many of us who build websites get in the habit of using the Overture “Keyword Suggestion Tool” to do keyword research. It’s convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped [...]
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main [...]
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180 apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It’s easy to understand why. PPC provides immediate and measurable benefits. [...]
