What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very [...]
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren’t showing up for any searches. Me: What searches have you tried? Prospect: We don’t show up for ANYTHING. Me: [...]
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results. What Is User Data? Without being rude, you should already know what [...]
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines. If you want traffic to your website then you must Optimize your website for the Search Engines. Search Engine Optimization is a necessity if you want a huge amount of traffic flowing to your website. Traffic [...]
Once you’ve written a web page, you can upload it to an HTML validator. This site, run by the web’s standards body, will check that your site is valid (‘correct’) HTML, and give you some idea of how to fix it if it isn’t. This is an essential step in the development of any website [...]
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites? Relevance to a search: The frequency of the search word on a web page is an indicator of its [...]
Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a “sandbox” at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear [...]
Continuing my theme of how as a small business you can improve your search engine results. In a previous article I extolled the virtues of article writing and in this one I shall consider the practicalities and usefulness of adding a weblog to your site in order to drive more traffic to your web pages. [...]
If Blingo can do, why not MSN! In fact Blingo’s business model is based on handing out attractive freebies for using their search engine. And although while searching on Blingo you get to see its logo and other details at the top and bottom of the page, the search results are all from Google. Being [...]
If Blingo can do, why not MSN! In fact Blingo’s business model is based on handing out attractive freebies for using their search engine. And although while searching on Blingo you get to see its logo and other details at the top and bottom of the page, the search results are all from Google. Being [...]
