An important part of developing a successful web site is attracting a steady stream of targeted traffic. A significant amount of web site traffic originates from the major Search Engines. A Search Engine is a web site that indexes web pages. These sites run software programs called “Spiders” or “Robots” that continuously crawl the Internet [...]

As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I’ve [...]

What does all this SEO jargon mean. Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO’s or Gurus are talking about. You are not the only one. There are so many terms used on the Internet that you almost need a degree just to understand what the experts are [...]